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Shopify vs WooCommerce. Which one should you choose in 2020

If the thought of starting an online store has crossed your mind, then you might be wondering which platform you should choose from. This is because Shopify and WooCommerce are the top e-commerce platforms in the world. However, each platform has its advantages and disadvantages, and settling for one means that you will choose one platform that serves your business well.
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  1. News
  2. Research

What it Takes to Launch a Successful Online Clothing Brand in 2020

Although the coronavirus and its effects will linger past 2020, the impact will not permanently change the need for consumers to purchase goods and services. The same is true for clothing as the fashion industry is poised for a major boost once the lockdowns are over. This means that understanding how to start selling clothes online may be your ticket to considerable success.
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  1. News
  2. Research

The biggest challenge for e-commerce during the lockdown

2020 will be the year remembered for the massive worldwide shut down due to the coronavirus. The impact of the quarantine will be felt for years, but the good news for businesses that survive is the infrastructure is still intact, particularly on the internet. Understanding how to grow online sales to help boost profits will be crucial in getting your business back on track.
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  1. General
  2. Research

10 black-owned online stores you should support right now

One of the best ways that people can adopt to support black people is through shopping from black-owned online businesses. This is difficult, especially during these tough times when the world is going through a coronavirus pandemic attack. Most companies have been closed, and it has become impossible to purchase in person. However, you can still show some support to these black-owned businesses by shopping online. We picked some of the black-owned online stores that you should support.
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  1. News
  2. Research

COVID relieve government support programs in the US for your business

The world is currently under attack by a deadly pandemic known as the COVID-19 pandemic. This disease has altered the world's normal operations as people no longer gather in crowds, schools have been closed, and operating a business physically is next to impossible. As of March 2020, the United States Senate passed a two trillion coronavirus rescue package. This money aims to transform the United States government by placing thousands of United States businesses and millions of workers on funded life support.
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  1. Research

How to grow your online sales during the pandemic

The Covid-19 pandemic took everyone by surprise, from politicians to small business owners, and we are all struggling to adapt to its effects, even now. It left many business owners with a grim view of their future, but that does not need to be the case. In this article, we ask the question: can you still grow your business during a pandemic? Absolutely. And below, we aim to give you a few tips as to how you can do that. The Internet is your friend. During a pandemic, cities and countries have shut down, and small brick-and-mortar businesses have been closed temporarily. This forces one to wonder, how else can you sell your services or products? Naturally, the smart business owner will turn to e-commerce and the online medium to keep generating sales. Now is the time for you to check your business website - is it SEO-friendly? Does it offer engaging content? Another important factor of marketing yourself online is your social media presence. It’s vital that any business has a Facebook page, at least. Why? Because it allows more customers to find you and learn about your services. Even if you do have a social media account, that’s not enough. You need to post regularly and engage with your audience. You might consider paying for ads to be displayed, so that more people can hear about you. Pay-Per-Click ads are wonderful for this. Quick delivery should be a priority. As we’ve all seen during the pandemic, most people will have a lot of spare time while they’re self-isolating, which pretty much means they’ll spend a significant chunk of that time just browsing online stores. So if you’re selling something online, you want to make sure you’re offering your clients the best delivery options available. Delivery needs to be cheap and fast. Put yourself in the buyer’s shoes for a moment. You’re stuck at home all day with not much to do, so you obviously look forward to a delivery. But if delivery to their door is super-expensive or takes many days to arrive, they might give up on the idea altogether, as it doesn’t satisfy their need for entertainment now. Address the virus in the room You might be tempted to pretend that everything is alright and that it will soon go back to normal. But it’s not all alright, unfortunately, and pretending so can make you appear insensitive to potential customers. So first, reach out with a message of unity and hope. Show your community that you are a business to be trusted and relied on during this time of need, and that you plan to do your bit to help them. And let the virus be your friend, as it were. Design an ad or campaign that acknowledges the virus in some way or another, instead of ignoring it. Your customers are thinking about it, and they want to see that you are, too. It’s alright to be scared for your business, but it really depends on your attitude. You can give up, convinced that this is the end, or you can adapt and overcome. You can take advantage of this time to learn, optimize and ultimately, grow your business.
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Shopify vs WooCommerce. Which one should you choose in 2020

If the thought of starting an online store has crossed your mind, then you might be wondering which platform you should choose from. This is because Shopify and WooCommerce are the top e-commerce platforms in the world. However, each platform has its advantages and disadvantages, and settling for one means that you will choose one platform that serves your business well.

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