Trying to manage your personal finances is an incredibly difficult task for anyone, but small business owners have even more challenges than the rest of the population. Along with needing to keep track of their own expenses and income, they also have to keep track of the same things for an entire business. Keeping track of every one of these transactions can be incredibly tedious, but Microsoft has recently introduced a new program that could help make this process exponentially easier.
The world is currently under attack by a deadly pandemic known as the COVID-19 pandemic. This disease has altered the world's normal operations as people no longer gather in crowds, schools have been closed, and operating a business physically is next to impossible. As of March 2020, the United States Senate passed a two trillion coronavirus rescue package. This money aims to transform the United States government by placing thousands of United States businesses and millions of workers on funded life support.
The Covid-19 pandemic took everyone by surprise, from politicians to small business owners, and we are all struggling to adapt to its effects, even now. It left many business owners with a grim view of their future, but that does not need to be the case. In this article, we ask the question: can you still grow your business during a pandemic? Absolutely. And below, we aim to give you a few tips as to how you can do that. The Internet is your friend. During a pandemic, cities and countries have shut down, and small brick-and-mortar businesses have been closed temporarily. This forces one to wonder, how else can you sell your services or products? Naturally, the smart business owner will turn to e-commerce and the online medium to keep generating sales. Now is the time for you to check your business website - is it SEO-friendly? Does it offer engaging content? Another important factor of marketing yourself online is your social media presence. It’s vital that any business has a Facebook page, at least. Why? Because it allows more customers to find you and learn about your services. Even if you do have a social media account, that’s not enough. You need to post regularly and engage with your audience. You might consider paying for ads to be displayed, so that more people can hear about you. Pay-Per-Click ads are wonderful for this. Quick delivery should be a priority. As we’ve all seen during the pandemic, most people will have a lot of spare time while they’re self-isolating, which pretty much means they’ll spend a significant chunk of that time just browsing online stores. So if you’re selling something online, you want to make sure you’re offering your clients the best delivery options available. Delivery needs to be cheap and fast. Put yourself in the buyer’s shoes for a moment. You’re stuck at home all day with not much to do, so you obviously look forward to a delivery. But if delivery to their door is super-expensive or takes many days to arrive, they might give up on the idea altogether, as it doesn’t satisfy their need for entertainment now. Address the virus in the room You might be tempted to pretend that everything is alright and that it will soon go back to normal. But it’s not all alright, unfortunately, and pretending so can make you appear insensitive to potential customers. So first, reach out with a message of unity and hope. Show your community that you are a business to be trusted and relied on during this time of need, and that you plan to do your bit to help them. And let the virus be your friend, as it were. Design an ad or campaign that acknowledges the virus in some way or another, instead of ignoring it. Your customers are thinking about it, and they want to see that you are, too. It’s alright to be scared for your business, but it really depends on your attitude. You can give up, convinced that this is the end, or you can adapt and overcome. You can take advantage of this time to learn, optimize and ultimately, grow your business.
Many companies, both small and huge corporations, have shifted their businesses to an online basis where goods or services can be viewed by respective clients and be purchased on the same platform. The buying and selling of products over the internet require one to know the basics of how to transact over the online platform.
Do you want to start selling online? We know there are different aspects you have to look while establishing and running an online store. Whether this is the first time you are establishing online selling or you are in this game for a while, here we will let you know how to start selling online successfully.