Research How to grow your online sales during the pandemic The Covid-19 pandemic took everyone by surprise, from politicians to small business owners, and we are all struggling to adapt to its effects, even now. It left many business owners with a grim view of their future, but that does not need to be the case. In this article, we ask the question: can you still grow your business during a pandemic? Absolutely. And below, we aim to give you a few tips as to how you can do that. The Internet is your friend. During a pandemic, cities and countries have shut down, and small brick-and-mortar businesses have been closed temporarily. This forces one to wonder, how else can you sell your services or products? Naturally, the smart business owner will turn to e-commerce and the online medium to keep generating sales. Now is the time for you to check your business website - is it SEO-friendly? Does it offer engaging content? Another important factor of marketing yourself online is your social media presence. It’s vital that any business has a Facebook page, at least. Why? Because it allows more customers to find you and learn about your services. Even if you do have a social media account, that’s not enough. You need to post regularly and engage with your audience. You might consider paying for ads to be displayed, so that more people can hear about you. Pay-Per-Click ads are wonderful for this. Quick delivery should be a priority. As we’ve all seen during the pandemic, most people will have a lot of spare time while they’re self-isolating, which pretty much means they’ll spend a significant chunk of that time just browsing online stores. So if you’re selling something online, you want to make sure you’re offering your clients the best delivery options available. Delivery needs to be cheap and fast. Put yourself in the buyer’s shoes for a moment. You’re stuck at home all day with not much to do, so you obviously look forward to a delivery. But if delivery to their door is super-expensive or takes many days to arrive, they might give up on the idea altogether, as it doesn’t satisfy their need for entertainment now. Address the virus in the room You might be tempted to pretend that everything is alright and that it will soon go back to normal. But it’s not all alright, unfortunately, and pretending so can make you appear insensitive to potential customers. So first, reach out with a message of unity and hope. Show your community that you are a business to be trusted and relied on during this time of need, and that you plan to do your bit to help them. And let the virus be your friend, as it were. Design an ad or campaign that acknowledges the virus in some way or another, instead of ignoring it. Your customers are thinking about it, and they want to see that you are, too. It’s alright to be scared for your business, but it really depends on your attitude. You can give up, convinced that this is the end, or you can adapt and overcome. You can take advantage of this time to learn, optimize and ultimately, grow your business. Written by Nikita Skitev June 20, 2020July 19, 2020 Saving Bookmark this article Bookmarked
Seguno: Shopify App of the month, September 2021 This is an app that allows you to turn new buyers into regular clients. Customers feel treasured when they are recognized by the company they are buying from. Seguno helps one in sending welcome emails to every new customer that joins the app. The app is also built in such a way that it can […] October 7, 2021October 7, 2021 Saving Bookmark this article Bookmarked
WooCommerce plugin of the month: WooCommerce multi-currency This plugin is the best for your online store especially if you plan to target shoppers from different parts of the country. The plugin will show your prices in different countries. Every user from every country will see the set price in his or her country currency. WooCommerce multi-currency allows you to add some drop-down […] October 6, 2021October 6, 2021 Saving Bookmark this article Bookmarked
Best SaaS eCommerce platforms to use in 2022 There are more than 300 eCommerce platforms in the online industry, most of which are thriving well. In addition to that, most companies are shifting from one-on-one operations to an online basis. The confusion comes in when someone is not able to choose the right eCommerce platform that suits his or her needs. November 20, 2020October 29, 2021 Saving Bookmark this article Bookmarked
Shopify vs WooCommerce. Which one should you choose in 2020 If the thought of starting an online store has crossed your mind, then you might be wondering which platform you should choose from. This is because Shopify and WooCommerce are the top e-commerce platforms in the world. However, each platform has its advantages and disadvantages, and settling for one means that you will choose one platform that serves your business well. July 24, 2020July 24, 2020 Saving Bookmark this article Bookmarked
